Getting to Thank You: A Practitioner's Guide to Innovation ePub (Adobe DRM) download by Chris Finlay

Getting to Thank You: A Practitioner's Guide to Innovation

Chris Finlay
Publication date: March 2014
ISBN: 9780991377114
Digital Book format: ePub (Adobe DRM)

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Find, build, and grow great ideas that your customers will thank you for. "Thank you" is what every customer wants to say and what every business owner and designer wants to hear, but 95% of innovations fail so it is hard to know what to do next, and how to do it. Getting to Thank You reliably, and repeatedly isn't easy, but there is hope. Whether you are making chewing gum wrappers a little more fun, developing a new service for delivering cancer treatments, making your small restaurant experience a little better, or defining options for starting a new small business or improving an existing one, the stories, tools, and methods in this book are regularly the difference between a half-baked idea and a hit. The tools in this book will help you identify meaningful ideas and opportunities, evaluate them rigorously, and help you put them to work in the real world. This is the essential tool set for anyone who is serious about creating success in a rapidly changing world. Chris Finlay's practical approach to innovation brings together the best thinking, provides real world examples, and helps you get beyond the jargon. It will transform how you understand innovation and how to deliver the right products and services to your customers. This book will help you • Find, build, and grow new ideas • Understand your customer deeply • Adapt to new customer challenges • Improve your innovation hit rate • Design experiences your customers will love
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