Global Strategy: Strategy 03.02 PDF (Adobe DRM) download by Douglas Lamont

Global Strategy: Strategy 03.02

Capstone Publishing
Publication date: January 2002
ISBN: 9781841122595
Digital Book format: PDF (Adobe DRM)


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Fast track route to mastering all aspects of global strategy. Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus. Includes a glossary of key concepts and a comprehensive resources guide.
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