Hello, My Name Is Awesome: How to Create Brand Names That Stick PDF (Adobe DRM) download by Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Berrett-Koehler Publishers
Publication date: September 2014
ISBN: 9781626561878
Digital Book format: PDF (Adobe DRM)

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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
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Hello, My Name Is Awesome: How to Create Brand Names That Stick PDF (Adobe DRM) download by Alexandra Watkins
Berrett-Koehler Publishers, September 2014
ISBN: 9781626561878
EAN:  9781626561878
PDF (Adobe DRM)
List Price: $16.95 eBook price: $12.99
Hello, My Name Is Awesome: How to Create Brand Names That Stick ePub (Adobe DRM) download by Alexandra Watkins
Berrett-Koehler Publishers, September 2014
ISBN: 9781626561885
EAN:  9781626561885
ePub (Adobe DRM)
List Price: $16.95 eBook price: $12.99