How to Use Location-Based Marketing to Grow Your Sales and Revenue PDF (Adobe DRM) download by Jamie Turner

How to Use Location-Based Marketing to Grow Your Sales and Revenue

FT Press
Publication date: September 2012
ISBN: 9780133256017
Digital Book format: PDF (Adobe DRM)

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Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics… identifies high-value opportunities to utilize them… and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."

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How to Use Location-Based Marketing to Grow Your Sales and Revenue PDF (Adobe DRM) download by Jamie Turner
FT Press, September 2012
ISBN: 9780133256017
EAN:  9780133256017
PDF (Adobe DRM)
List Price: $4.99 eBook price: $3.99
How to Use Location-Based Marketing to Grow Your Sales and Revenue ePub (Adobe DRM) download by Jamie Turner
FT Press, September 2012
ISBN: 9780133256024
EAN:  9780133256024
ePub (Adobe DRM)
List Price: $4.99 eBook price: $3.99
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