Iconoclast: A Neuroscientist Reveals How to Think Differently ePub (Adobe DRM) download by Gregory Berns

Iconoclast: A Neuroscientist Reveals How to Think Differently

Harvard Business Review Press
Publication date: March 2010
ISBN: 9781422163658
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
Our price:

You save: $4.00 (20%)
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
Please sign in to review this product.
Iconoclast ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
423 Kb
Copy From Text:
Other books by Gregory Berns
Satisfaction: The Science of Finding True Fulfillment ePub (Adobe DRM) download by Gregory Berns
Gregory Berns
Henry Holt and Co., April 2010
ISBN: 9780805081312
Format: ePub
Our price: $7.99