Identity, Diversity, and Africa's Markets ePub (Adobe DRM) download by Vijay Mahajan

Identity, Diversity, and Africa's Markets

FT Press
Publication date: February 2010
ISBN: 9780132476379
Digital Book format: ePub (Adobe DRM)

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Africa’s tremendous diversity—and how it affects your business strategies and operations.

While recognizing that markets across Africa have much in common, we cannot gloss over their differences. There is tremendous diversity of economic, political, and social conditions in the 53 nations that make up this huge continent. Although there are opportunities across Africa, they often are realized locally. Companies ignore Africans’ sense of national identity at their peril.

If you liked this Element, read more from Vijay Mahajan, including Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421).

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Identity, Diversity, and Africa's Markets ePub (Adobe DRM) download by Vijay Mahajan
FT Press, February 2010
ISBN: 9780132476379
EAN:  9780132476379
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Identity, Diversity, and Africa's Markets PDF (Adobe DRM) download by Vijay Mahajan
FT Press, February 2010
ISBN: 9780137051007
EAN:  9780137051007
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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