Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online PDF (Adobe DRM) download by Brian Halligan

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Wiley
Publication date: August 2014
ISBN: 9781118896594
Digital Book format: PDF (Adobe DRM)

Buy PDF

Our price:
$13.99
Attract, engage, and delight customers online

Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. Inbound Marketing: Attract, Engage, and Delight Customers Online is a complete guide to attracting, engaging, and delighting customers online.

Please sign in to review this product.
Format:
Devices:
Inbound Marketing: Attract, Engage, and Delight Customers Online PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
6999 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Enabled and unlimited.
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online PDF (Adobe DRM) download by Brian Halligan
Wiley, August 2014
ISBN: 9781118896594
EAN:  9781118896594
PDF (Adobe DRM)
eBook price: $13.99
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online ePub (Adobe DRM) download by Brian Halligan
Wiley, August 2014
ISBN: 9781118896709
EAN:  9781118896709
ePub (Adobe DRM)
eBook price: $13.99
Other books by Brian Halligan
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History PDF (Adobe DRM) download by Brian Halligan
Marketing Lessons from the Grateful Dead
Brian Halligan & David Meerman Scott & David Meerman Meerman Scott
Wiley, July 2010
ISBN: 9780470900529
Format: PDF
Our price: $14.99
Inbound Marketing: Get Found Using Google, Social Media, and Blogs PDF (Adobe DRM) download by Brian Halligan
Inbound Marketing
Brian Halligan & David Meerman Scott & David Meerman Meerman Scott & Dharmesh Shah
Wiley, September 2009
ISBN: 9780470499313
Format: PDF, ePub
Our price: $16.99