Inside Apple: How America's Most Admired--and Secretive--Company Really Works ePub (Adobe DRM) download by Adam Lashinsky

Inside Apple: How America's Most Admired--and Secretive--Company Really Works

eBookMall Preferred Publisher
Business Plus
Publication date: January 2012
ISBN: 9781455512171
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$11.99
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


Please sign in to review this product.
Devices:
Inside Apple: How America's Most Admired--and Secretive--Company Really Works ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
618 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Enabled and unlimited.
Other books by Adam Lashinsky
Wild Ride: Inside Uber's Quest for World Domination ePub (Adobe DRM) download by Adam Lashinsky
Wild Ride: Inside Uber's Quest for World Domination
Adam Lashinsky
Portfolio, May 2017
ISBN: 9780735211391
Format: ePub
Our price: $14.99
Inside Apple: De Steve Jobs à Tim Cook : dans les coulisses de l'entreprise la plus secrète au monde ePub (Adobe DRM) download by Adam Lashinsky
Inside Apple: De Steve Jobs à Tim Cook : dans les coulisses de l'entreprise la plus secrète au monde
Adam Lashinsky
Dunod, April 2013
ISBN: 9782100594191
Format: ePub
List Price: $7.99 Our price: $6.99
Inside Apple: Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmensder Welt ePub (Adobe DRM) download by Adam Lashinsky
Inside Apple: Das Erfolgsgeheimnis des wertvollsten, innovativsten und verschwiegensten Unternehmensder Welt
Adam Lashinsky & Carsten Roth
Wiley-VCH, December 2012
ISBN: 9783527507146
Format: ePub
Our price: $11.99