Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets ePub (Adobe DRM) download by Geoffrey A. Moore

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

HarperCollins e-books
Publication date: March 2009
ISBN: 9780061808630
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$14.99

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Please sign in to review this product.
Devices:
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
626 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Geoffrey A. Moore
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers ePub (Adobe DRM) download by Geoffrey A. Moore
Crossing the Chasm, 3rd Edition
Geoffrey A. Moore
HarperBusiness, January 2014
ISBN: 9780062292988
Format: ePub
Our price: $14.99
Escape Velocity: Free Your Company's Future from the Pull of the Past ePub (Adobe DRM) download by Geoffrey A. Moore
Escape Velocity: Free Your Company's Future from the Pull of the Past
Geoffrey A. Moore
HarperBusiness, September 2011
ISBN: 9780062040893
Format: ePub
Our price: $16.99
Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy ePub (Adobe DRM) download by Geoffrey A. Moore
Living on the Fault Line: Managing for Shareholder Value in Any Economy
Geoffrey A. Moore
HarperCollins e-books, October 2009
ISBN: 9780060086763
Format: ePub
Our price: $12.99
The Gorilla Game, Revised Edition: Picking Winners in High Technology ePub (Adobe DRM) download by Geoffrey A. Moore
The Gorilla Game: Picking Winners in High Technology
Geoffrey A. Moore
HarperCollins e-books, October 2009
ISBN: 9780887309571
Format: ePub
Our price: $14.99