Integrated Communication: Synergy of Persuasive Voices ePub (Adobe DRM) download by Jeri Moore

Integrated Communication: Synergy of Persuasive Voices

Psychology Press
Publication date: June 2013
ISBN: 9781134780297
Digital Book format: ePub (Adobe DRM)

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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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