International Business Strategy PDF (Adobe DRM) download by Alain Verbeke

International Business Strategy

Cambridge University Press
Publication date: January 2009
ISBN: 9780511460449
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$80.00
Our price:
$74.99

You save: $5.01 (6%)
How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.
Please sign in to review this product.
Format:
Devices:
International Business Strategy PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
3443 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 30 days.
Printing:
Enabled. Limit of 20 pages within 30 days.
Other books by Alain Verbeke
Global Corporate Strategy and Trade Policy ePub (Adobe DRM) download by Alan M. Rugman
Global Corporate Strategy and Trade Policy
Alan M. Rugman & Alain Verbeke
Routledge, October 2017
ISBN: 9781138301917
Format: ePub, PDF
List Price: $40.00 Our price: $37.99
International Business Strategy PDF (Adobe DRM) download by Alain Verbeke
International Business Strategy
Alain Verbeke
Cambridge University Press, March 2013
ISBN: 9781107027893
Format: PDF
List Price: $80.00 Our price: $74.99
International Business Strategy ePub (Adobe DRM) download by Cram101 Reviews
Just the FACTS101 e-Study Guide for: International Business Strategy
Cram101 Reviews & Cram101 Textbook Reviews & CTI Reviews & Alain Verbeke
Cram101, January 2012
ISBN: 9781467255561
Format: ePub
List Price: $28.95 Our price: $25.99
Recently Viewed Products