International Retail Marketing ePub download by Grete Birtwistle

International Retail Marketing

Publication date: March 2007
ISBN: 9781136393808
Digital Book format: ePub (DRM-Free)

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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
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International Retail Marketing ePub download by Grete Birtwistle
Routledge, March 2007
ISBN: 9781136393808
EAN:  2370005246931
List Price: $68.95 eBook price: $63.99
International Retail Marketing ePub (Adobe DRM) download by Grete Birtwistle
Routledge, May 2012
ISBN: 9781136393808
EAN:  9781136393808
ePub (Adobe DRM)
List Price: $68.95 eBook price: $63.99