Introducing Social Semiotics PDF (Adobe DRM) download by Theo van Leeuwen

Introducing Social Semiotics

Publication date: December 2004
ISBN: 9780203647028
Digital Book format: PDF (Adobe DRM)


List price:
Our price:

You save: $2.96 (7%)
"Social Semiotics" is a lively introduction to the ways in which different aspects of modern society combine to create meaning. These "semiotic resources" surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. "Social Semiotics" uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples-as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism, and the rhythm of a rapper's speech-provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, "Social Semiotics "makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Please sign in to review this product.
Introducing Social Semiotics PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
5480 Kb
Copy From Text:
Enabled. Limit of 20 pages within 7 days.
Other books by Theo van Leeuwen
The Materiality of Writing: A Trace Making Perspective PDF (Adobe DRM) download by Christian Mosbæk Johannessen
The Materiality of Writing: A Trace Making Perspective
Christian Mosbæk Johannessen & Theo van Leeuwen
Routledge, September 2017
ISBN: 9781138679726
Format: PDF, ePub
List Price: $54.95 Our price: $50.99
Global Media Discourse: A Critical Introduction ePub (Adobe DRM) download by David Machin
Global Media Discourse
David Machin & Theo van Leeuwen
Routledge, May 2007
ISBN: 9780415359450
Format: ePub
List Price: $39.95 Our price: $36.99
Recently Viewed Products