Lessons for Competing in the Tough World of Retail PDF (Adobe DRM) download by Barry Berman

Lessons for Competing in the Tough World of Retail

FT Press
Publication date: December 2010
ISBN: 9780132694933
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.

How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won't get any easier.

According to Porter, the least-defensible competitive strategy is being ""stuck in the middle."" These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....

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Lessons for Competing in the Tough World of Retail PDF (Adobe DRM) download by Barry Berman
FT Press, December 2010
ISBN: 9780132694933
EAN:  9780132694933
PDF (Adobe DRM)
List Price: $3.49 eBook price: $2.99
Lessons for Competing in the Tough World of Retail ePub (Adobe DRM) download by Barry Berman
FT Press, December 2010
ISBN: 9780132698016
EAN:  9780132698016
ePub (Adobe DRM)
List Price: $3.49 eBook price: $2.99
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