Linguanomics: What is the Market Potential of Multilingualism? PDF (Adobe DRM) download by Gabrielle Hogan-Brun

Linguanomics: What is the Market Potential of Multilingualism?

Bloomsbury Academic
Publication date: February 2017
ISBN: 9781474238335
Digital Book format: PDF (Adobe DRM)

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Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense.

What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.

The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
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Linguanomics: What is the Market Potential of Multilingualism? PDF (Adobe DRM) download by Gabrielle Hogan-Brun
Bloomsbury Academic, February 2017
ISBN: 9781474238335
EAN:  9781474238335
PDF (Adobe DRM)
List Price: $12.99 eBook price: $11.99
Linguanomics: What is the Market Potential of Multilingualism? ePub (Adobe DRM) download by Gabrielle Hogan-Brun
Bloomsbury Academic, February 2017
ISBN: 9781474238328
EAN:  9781474238328
ePub (Adobe DRM)
List Price: $13.99 eBook price: $12.99