Market Research: Marketing 04.09 PDF (Adobe DRM) download by Robin Birn

Market Research: Marketing 04.09

Capstone Publishing
Publication date: November 2001
ISBN: 9781841122625
Digital Book format: PDF (Adobe DRM)


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The fast track route to mastering the use of market research. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. Examples and lessons from benchmark companies in publishing, consumer goods, brewing and other industries. Includes a glossary of key concepts and a comprehensive resources guide.
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