Marketing and Feminism: Current issues and research ePub (Adobe DRM) download by Miriam Catterall

Marketing and Feminism: Current issues and research

Routledge
Publication date: November 2013
ISBN: 9781136352843
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$78.95
Our price:
$73.99

You save: $4.96 (6%)
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Please sign in to review this product.
Devices:
Marketing and Feminism: Current issues and research ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
3077 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.