Marketing in Publishing PDF (Adobe DRM) download by Robin Birn

Marketing in Publishing

Publication date: June 1997
ISBN: 9780203176429
Digital Book format: PDF (Adobe DRM)


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"Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals.
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