Mastering the New Media Landscape: Embrace the Micromedia Mindset ePub download by Barbara Cave Henricks

Mastering the New Media Landscape: Embrace the Micromedia Mindset

Berrett-Koehler Publishers
Publication date: March 2016
ISBN: 9781626565821
Digital Book format: ePub (DRM-Free)

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The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
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Mastering the New Media Landscape: Embrace the Micromedia Mindset ePub download by Barbara Cave Henricks
Berrett-Koehler Publishers, March 2016
ISBN: 9781626565821
EAN:  9781626565821
ePub
List Price: $17.95 eBook price: $13.99
Mastering the New Media Landscape: Embrace the Micromedia Mindset PDF download by Barbara Cave Henricks
Berrett-Koehler Publishers, March 2016
ISBN: 9781626565814
EAN:  9781626565814
PDF
List Price: $17.95 eBook price: $13.99