Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources PDF (Adobe DRM) download by Neil G. Kotler

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Jossey-Bass
Publication date: July 2008
ISBN: 9780470370391
Digital Book format: PDF (Adobe DRM)

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum
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Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources PDF (Adobe DRM) download by Neil G. Kotler
Jossey-Bass, July 2008
ISBN: 9780470370391
EAN:  9780470370391
PDF (Adobe DRM)
eBook price: $62.99
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources ePub (Adobe DRM) download by Neil G. Kotler
Jossey-Bass, August 2016
ISBN: 9781119363743
EAN:  9781119363743
ePub (Adobe DRM)
eBook price: $62.99