The New PR Toolkit: Strategies for Successful Media Relations PDF (Adobe DRM) download by Deidre Breakenridge

The New PR Toolkit: Strategies for Successful Media Relations

Cisco Press
Publication date: January 2003
ISBN: 9780131517318
Digital Book format: PDF (Adobe DRM)

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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred asses
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