Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy PDF (Adobe DRM) download by Luciano Ciravegna

Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

FT Press
Publication date: August 2013
ISBN: 9780132983495
Digital Book format: PDF (Adobe DRM)

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Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.
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Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy PDF (Adobe DRM) download by Luciano Ciravegna
FT Press, August 2013
ISBN: 9780132983495
EAN:  9780132983495
PDF (Adobe DRM)
List Price: $54.99 eBook price: $51.99
Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy ePub (Adobe DRM) download by Luciano Ciravegna
FT Press, August 2013
ISBN: 9780132983396
EAN:  9780132983396
ePub (Adobe DRM)
List Price: $54.99 eBook price: $51.99