Packaging the Brand: The Relationship Between Packaging Design and Brand Identity PDF (Adobe DRM) download by Gavin Ambrose

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity

AVA Publishing
Publication date: April 2011
ISBN: 9782940439799
Digital Book format: PDF (Adobe DRM)

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity PDF (Adobe DRM) download by Gavin Ambrose
AVA Publishing, April 2011
ISBN: 9782940439799
EAN:  9782940439799
PDF (Adobe DRM)
List Price: $40.99 eBook price: $38.99
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity ePub (Adobe DRM) download by Gavin Ambrose
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ISBN: 9781350034228
EAN:  9781350034228
ePub (Adobe DRM)
List Price: $40.99 eBook price: $38.99
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