Personal Branding for Entrepreneurial Journalists and Creative Professionals ePub (Adobe DRM) download by Sara Kelly

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Focal Press
Publication date: April 2017
ISBN: 9781315437552
Digital Book format: ePub (Adobe DRM)

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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
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Personal Branding for Entrepreneurial Journalists and Creative Professionals ePub (Adobe DRM) download by Sara Kelly
Focal Press, April 2017
ISBN: 9781315437552
EAN:  9781315437552
ePub (Adobe DRM)
List Price: $49.95 eBook price: $46.99
Personal Branding for Entrepreneurial Journalists and Creative Professionals PDF (Adobe DRM) download by Sara Kelly
Focal Press, April 2017
ISBN: 9781315437569
EAN:  9781315437569
PDF (Adobe DRM)
List Price: $49.95 eBook price: $46.99