Publishing for Profit: Successful Bottom-Line Management for Book Publishers 4th Edition PDF (Adobe DRM) download by Dominique Raccah

Publishing for Profit: Successful Bottom-Line Management for Book Publishers 4th Edition

Chicago Review Press
Publication date: January 2010
ISBN: 9781569765623
Digital Book format: PDF (Adobe DRM)

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Publishing is a rapidly changing business, and this comprehensive reference is right in step-covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
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Publishing for Profit: Successful Bottom-Line Management for Book Publishers PDF (Adobe DRM) download by Dominique Raccah
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