Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Previewfrom The Victory Lab ePub (Adobe DRM) download by Sasha Issenberg

Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Previewfrom The Victory Lab

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Crown Publishing Group
Publication date: August 2011
ISBN: 9780307986771
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A fascinating, never-before-reported look into how Rick Perry, in his 2006 re-election campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game changing trend in American politics.

Despite his folksy personality and disdain for east coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 re-election effort, his campaign manager convinced him to allow four social scientists from Yale to come in and gauge the effectiveness of various campaign tools--candidate appearances, yard signs, television ads, etc.--by running real-time experiments in the heat of a campaign. No candidate had done this before and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg tells this never-before-told story. With unprecedented access to Perry's campaign team, including the 6"4', 325-pound strategist, Dave Carney, Issenberg shows how the "eggheads" made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities thinking outside the box are reshaping the way we elect our leaders.
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