Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners ePub (Adobe DRM) download by Michael Mazzeo

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners

eBookMall Preferred Publisher
Business Plus
Publication date: June 2014
ISBN: 9781455598908
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$13.99
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Please sign in to review this product.
Devices:
Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
639 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Enabled and unlimited.
Other books by Michael Mazzeo
The Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners ePub (Adobe DRM) download by Michael Mazzeo
The Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners
Michael Mazzeo & Paul Oyer & Scott Schaefer
Macmillan, June 2014
ISBN: 9780230772588
Format: ePub
List Price: $9.99 Our price: $8.99