Royal Fever: The British Monarchy in Consumer Culture PDF (Adobe DRM) download by Pauline Maclaran

Royal Fever: The British Monarchy in Consumer Culture

University of California Press
Publication date: October 2015
ISBN: 9780520962149
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$29.95
Our price:
$26.99

You save: $2.96 (10%)
No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption-from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.
Please sign in to review this product.
Format:
Devices:
Royal Fever: The British Monarchy in Consumer Culture PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
4048 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
Royal Fever: The British Monarchy in Consumer Culture PDF (Adobe DRM) download by Pauline Maclaran
University of California Press, October 2015
ISBN: 9780520962149
EAN:  9780520962149
PDF (Adobe DRM)
List Price: $29.95 eBook price: $26.99
Royal Fever: The British Monarchy in Consumer Culture ePub (Adobe DRM) download by Pauline Maclaran
University of California Press, October 2015
ISBN: 9780520962149
EAN:  2370006817253
ePub (Adobe DRM)
List Price: $29.95 eBook price: $26.99
Other books by Pauline Maclaran
Contemporary Issues in Marketing and Consumer Behaviour PDF (Adobe DRM) download by Andreas Chatzidakis
Contemporary Issues in Marketing and Consumer Behaviour
Andreas Chatzidakis & Pauline Maclaran & Elizabeth Parsons
Routledge, July 2017
ISBN: 9780415826907
Format: PDF
List Price: $59.95 Our price: $55.99
Marketing and Feminism: Current issues and research ePub (Adobe DRM) download by Miriam Catterall
Marketing and Feminism: Current issues and research
Miriam Catterall & Pauline Maclaran & Lorna Stevens
Routledge, November 2013
ISBN: 9780415219723
Format: ePub
List Price: $78.95 Our price: $73.99
Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures ePub (Adobe DRM) download by Margaret Hogg
Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures
Margaret Hogg & Pauline Maclaran & Stephanie O'Donohoe
Routledge, October 2013
ISBN: 9780415516495
Format: ePub
List Price: $54.95 Our price: $50.99
Consumption and Spirituality ePub (Adobe DRM) download by Pauline Maclaran
Consumption and Spirituality
Pauline Maclaran & Diego Rinallo & Linda Scott
Routledge, October 2012
ISBN: 9780415889117
Format: ePub
List Price: $54.95 Our price: $50.99