Sales Promotion: Marketing 04.06 PDF (Adobe DRM) download by David Horchover

Sales Promotion: Marketing 04.06

Capstone Publishing
Publication date: December 2001
ISBN: 9781841122649
Digital Book format: PDF (Adobe DRM)

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Fast track route to mastering all aspects of sales promotion. Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi. Includes a glossary of key concepts and a comprehensive resources guide.
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