Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency PDF (Adobe DRM) download by Janice Rutherford

Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency

University of Georgia Press
Publication date: July 2010
ISBN: 9780820327273
Digital Book format: PDF (Adobe DRM)

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In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.
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