SEO & PPC: Better Together ePub (Adobe DRM) download by Melanie Mitchell

SEO & PPC: Better Together

FT Press
Publication date: May 2012
ISBN: 9780133037630
Digital Book format: ePub (Adobe DRM)

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In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You'll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing "pathways," reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword research tools. She presents the latest research on synergies between SEO and PPC, shows how to handle new analytical complexities introduced by changes in Google's search privacy policies, and offers practical, step-by-step guidance for building a KPI-linked dashboard that organizes your data and makes it more usable. From start to finish, Mitchell's techniques and guidance are designed to help marketers become smarter about focusing their time and budgets, evaluating current returns, and optimizing the value of every campaign they create.

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SEO & PPC: Better Together ePub (Adobe DRM) download by Melanie Mitchell
FT Press, May 2012
ISBN: 9780133037630
EAN:  9780133037630
ePub (Adobe DRM)
List Price: $5.99 eBook price: $4.99
SEO & PPC: Better Together PDF (Adobe DRM) download by Melanie Mitchell
FT Press, June 2012
ISBN: 9780133038804
EAN:  9780133038804
PDF (Adobe DRM)
List Price: $5.99 eBook price: $4.99
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