Sneakers: Fashion, Gender, and Subculture ePub (Adobe DRM) download by Yuniya Kawamura

Sneakers: Fashion, Gender, and Subculture

Bloomsbury Academic
Publication date: January 2016
ISBN: 9781474262934
Digital Book format: ePub (Adobe DRM)

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This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as "sneakerheads†? or "sneakerholics†?, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands.

How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol.

Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
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Sneakers: Fashion, Gender, and Subculture ePub (Adobe DRM) download by Yuniya Kawamura
Bloomsbury Academic, January 2016
ISBN: 9781474262934
EAN:  9781474262934
ePub (Adobe DRM)
List Price: $23.99 eBook price: $22.99
Sneakers: Fashion, Gender, and Subculture PDF (Adobe DRM) download by Yuniya Kawamura
Bloomsbury Academic, January 2016
ISBN: 9781474262927
EAN:  9781474262927
PDF (Adobe DRM)
List Price: $23.99 eBook price: $22.99
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