So What?: How to Communicate What Really Matters to Your Audience PDF (Adobe DRM) download by Mark Magnacca

So What?: How to Communicate What Really Matters to Your Audience

FT Press
Publication date: May 2009
ISBN: 9780137013814
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$14.99
Our price:
$11.99

You save: $3.00 (20%)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.It's a hard reality: the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care about what you're offering them, until they understand exactly how it'll benefit them. If you start from that assumption every time you make a presentation, write a memo, or even talk to someone in the elevator, you'll make more money, grow your business, and have more fun. Of course, merely knowing what people care about is one thing...changing the way you communicate is a whole different matter. In So What, world-renowned sales consultant Mark Magnacca shows you how. You'll learn why the #1 question you need to answer is "So What: What's In It for Me?" Then, you'll learn exactly how to answer that question brilliantly, no matter who's asking it, or what you're trying to achieve. Drawing on his experience helping thousands of sales and management professionals become more effective, you'll learn how to instinctively anticipate and plan for the "So What" question... use the "So What Matrix" to clarify your value proposition... create great "So What" positioning statements... even build yourself a personal biography that passes the "So What Test" and powerfully differentiates yourself from your competition. This book won't stay on your shelf: it's a breakthrough tool you can use to improve every interaction you have and supercharge your success, in business and in life.
Please sign in to review this product.
Format:
Devices:
So What?: How to Communicate What Really Matters to Your Audience PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
1204 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
So What?: How to Communicate What Really Matters to Your Audience PDF (Adobe DRM) download by Mark Magnacca
FT Press, May 2009
ISBN: 9780137013814
EAN:  9780137013814
PDF (Adobe DRM)
List Price: $14.99 eBook price: $11.99
So What?: How to Communicate What Really Matters to Your Audience ePub (Adobe DRM) download by Mark Magnacca
FT Press, May 2009
ISBN: 9780137013821
EAN:  9780137013821
ePub (Adobe DRM)
List Price: $14.99 eBook price: $11.99
Other books by Mark Magnacca
Best Practices for Persuasive Presentations (Collection) ePub (Adobe DRM) download by Mark Magnacca
Best Practices for Persuasive Presentations
Mark Magnacca & James O'Rourke & Jerry Weissman
FT Press, December 2010
ISBN: 9780132696388
Format: ePub, PDF
List Price: $62.99 Our price: $59.99
Buy It!: What¿s in It for Your Customers? PDF (Adobe DRM) download by Mark Magnacca
Buy It!: What's in It for Your Customers?
Mark Magnacca
FT Press, February 2010
ISBN: 9780137048984
Format: PDF, ePub
List Price: $2.49 Our price: $1.99
Grab Your Audience's Attention: First Impressions Set the Presentation On or Off--Course ePub (Adobe DRM) download by Mark Magnacca
Grab Your Audience's Attention: First Impressions Set the Presentation On-or Off-Course
Mark Magnacca
FT Press, February 2010
ISBN: 9780137056705
Format: ePub, PDF
List Price: $2.49 Our price: $1.99