Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media PDF (Adobe DRM) download by Matthew Ganis

Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media

IBM Press
Publication date: December 2015
ISBN: 9780133892932
Digital Book format: PDF (Adobe DRM)

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Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences. Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You’ll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you—and which isn’t Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don’t waste time Identify trends and use them to improve predictions Drive value “on-the-fly” from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. “data at rest” Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish “talkers” from true influencers Optimize decisions about marketing and advertising spend Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully…grow profits, and keep them growing.
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Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media PDF (Adobe DRM) download by Matthew Ganis
IBM Press, December 2015
ISBN: 9780133892932
EAN:  9780133892932
PDF (Adobe DRM)
List Price: $23.99 eBook price: $22.99
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media ePub (Adobe DRM) download by Matthew Ganis
IBM Press, December 2015
ISBN: 9780133892949
EAN:  9780133892949
ePub (Adobe DRM)
List Price: $23.99 eBook price: $22.99
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