Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live ePub (Adobe DRM) download by Michael D'Antonio

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Jossey-Bass
Publication date: September 2010
ISBN: 9780470902325
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
$16.99
Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.

  • Explores a movement in society where the majority of American consumers are embracing both value and values
  • Shows how post-crisis consumer expectations and behaviors will drive business decisions
  • Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer

Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Please sign in to review this product.
Devices:
Spend Shift ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
620 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 5 selections within 365 days.
Printing:
Disabled.
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live ePub (Adobe DRM) download by Michael D'Antonio
Jossey-Bass, September 2010
ISBN: 9780470902325
EAN:  9780470902325
ePub (Adobe DRM)
eBook price: $16.99
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live PDF (Adobe DRM) download by Michael D'Antonio
Jossey-Bass, September 2010
ISBN: 9780470902554
EAN:  9780470902554
PDF (Adobe DRM)
eBook price: $16.99
Other books by Michael D'Antonio
A Consequential President: The Legacy of Barack Obama ePub (Adobe DRM) download by Michael D'Antonio
A Consequential President: The Legacy of Barack Obama
Michael D'Antonio
Thomas Dunne Books, January 2017
ISBN: 9781250081391
Format: ePub
List Price: $14.99 Our price: $9.99
The Truth About Trump ePub (Adobe DRM) download by Michael D'Antonio
The Truth About Trump
Michael D'Antonio
A Thomas Dunne Book for St. Martin's Griffin, May 2016
ISBN: 9781250105288
Format: ePub
Our price: $9.99
Never Enough: Donald Trump and the Pursuit of Success ePub (Adobe DRM) download by Michael D'Antonio
Never Enough: Donald Trump and the Pursuit of Success
Michael D'Antonio
Thomas Dunne Books, September 2015
ISBN: 9781250042385
Format: ePub
Our price: $12.99
Mortal Sins: Sex, Crime, and the Era of Catholic Scandal ePub (Adobe DRM) download by Michael D'Antonio
Mortal Sins: Sex, Crime, and the Era of Catholic Scandal
Michael D'Antonio
Thomas Dunne Books, April 2013
ISBN: 9780312594893
Format: ePub
List Price: $9.99 Our price: $7.99