Standing on the Shoulders of Giants: A Cultural Analysis of Manchester United ePub (Adobe DRM) download by S?ren Frank

Standing on the Shoulders of Giants: A Cultural Analysis of Manchester United

Bloomsbury Sport
Publication date: June 2013
ISBN: 9781408187432
Digital Book format: ePub (Adobe DRM)

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A unique thematic history of Manchester United from the club's creation as humble Newton Heath in 1878 to its status as the world's greatest football brand, this book gets to the essence of the heart and soul of the club. Key topics explored include the club's ability to rise from the ashes, commitment to youth, propensity for an adventurous style of football, glamour, and commercialization and aggressive marketing.

An intelligent and thought-provoking narrative of Manchester United exploring its cultural history within the broader cultural framework of globalization, working class traditions, mythology and the Munich Air Disaster, and pop culture. Søren Frank introduces a football aesthetics that examines and discusses what sets Manchester United apart in regard to football philosophy. It contains microanalyses of some of the most fascinating matches or moments, as well as original portraits of some of the club's greatest players, all of this peppered with fascinating statistical facts in the club's history.
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