Storytelling about Your Brand Online & Offline: A Compelling Guide to Discovering Your Story ePub (Adobe DRM) download by Bernadette Martin

Storytelling about Your Brand Online & Offline: A Compelling Guide to Discovering Your Story

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Publication date: July 2010
ISBN: 9781600051456
Digital Book format: ePub (Adobe DRM)

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Neurological research has confirmed the power of storytelling as a communicative tool. In Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. Using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a "personal branding process." From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "Brand Called You."
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Storytelling about Your Brand Online & Offline : A Compelling Guide to Discovering Your Story ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Language:
ENG
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