Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media PDF (Adobe DRM) download by Kathy Bonk

Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media

Jossey-Bass
Publication date: August 2008
ISBN: 9780470385920
Digital Book format: PDF (Adobe DRM)

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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.
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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media PDF (Adobe DRM) download by Kathy Bonk
Jossey-Bass, August 2008
ISBN: 9780470385920
EAN:  9780470385920
PDF (Adobe DRM)
List Price: $31.99 eBook price: $25.99
Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media ePub (Adobe DRM) download by Kathy Bonk
Jossey-Bass, October 2008
ISBN: 9780470443286
EAN:  9780470443286
ePub (Adobe DRM)
List Price: $31.99 eBook price: $25.99