Strategic Marketing, An Introduction: Business, Marketing ePub (Adobe DRM) download by Tony Proctor

Strategic Marketing, An Introduction: Business, Marketing

Cram101
Publication date: July 2016
ISBN: 9781497003071
Digital Book format: ePub (Adobe DRM)

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Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
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Strategic Marketing: An Introduction ePub (Adobe DRM) download by Tony Proctor
Routledge, February 2014
ISBN: 9781317834229
EAN:  9781317834229
ePub (Adobe DRM)
List Price: $73.95 eBook price: $68.99
Strategic Marketing, An Introduction: Business, Marketing ePub (Adobe DRM) download by Tony Proctor
Cram101, July 2016
ISBN: 9781497003071
EAN:  9781497003071
ePub (Adobe DRM)
List Price: $28.95 eBook price: $25.99
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