Strategic Marketing Management, 8th Edition (Chinese Edition) PDF (Adobe DRM) download by Alexander Chernev

Strategic Marketing Management, 8th Edition (Chinese Edition)

Cerebellum Press
Publication date: February 2015
ISBN: 9781936572250
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$19.95
Our price:
$17.99

You save: $1.96 (10%)
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Please sign in to review this product.
Format:
Devices:
Strategic Marketing Management, 8th Edition (Chinese Edition) PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
6731 Kb
Language:
CHI
Copy From Text:
Disabled.
Printing:
Disabled.
Other books by Alexander Chernev
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant ePub (Adobe DRM) download by Alexander Chernev
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Alexander Chernev
Cerebellum Press, March 2017
ISBN: 9781936572489
Format: ePub
List Price: $12.95 Our price: $11.99
Strategic Marketing Management, 8th Edition ePub (Adobe DRM) download by Alexander Chernev
Strategic Marketing Management, 8th Edition
Alexander Chernev & Philip Kotler
Cerebellum Press, July 2014
ISBN: 9781936572199
Format: ePub
List Price: $37.95 Our price: $36.99
The Marketing Plan Handbook, 3rd Edition ePub (Adobe DRM) download by Alexander Chernev
The Marketing Plan Handbook, 3rd Edition
Alexander Chernev
Cerebellum Press, December 2012
ISBN: 9781936572038
Format: ePub
List Price: $24.95 Our price: $23.99
Strategic Marketing Management, 7th Edition ePub (Adobe DRM) download by Alexander Chernev
Strategic Marketing Management, 7th Edition
Alexander Chernev & Philip Kotler
Cerebellum Press, August 2012
ISBN: 9781936572151
Format: ePub
List Price: $37.95 Our price: $36.99