Strategic Marketing Management: planning, implementation and control PDF (Adobe DRM) download by Colin Gilligan

Strategic Marketing Management: planning, implementation and control

Butterworth-Heinemann
Publication date: January 2005
ISBN: 9781592785056
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$39.95
Our price:
$36.99

You save: $2.96 (7%)
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: 1) Where are we now? - strategic and marketing analysis; 2) Where do we want to be? - strategic direction and strategy formulation; 3) How might we get there? - strategic choice; 4) Which way is best? - strategic evaluation; 5) How can we ensure arrival? - strategic implementation and control. This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. Retaining the key features that make it essential reading for all those studying the management of marketing, the book p
Please sign in to review this product.
Format:
Devices:
Strategic Marketing Management: planning, implementation and control PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
13482 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 882 selections within 365 days.
Printing:
Enabled. Limit of 882 pages within 365 days.
Strategic Marketing Management: planning, implementation and control PDF (Adobe DRM) download by Colin Gilligan
Butterworth-Heinemann, January 2005
ISBN: 9781592785056
EAN:  9781592785056
PDF (Adobe DRM)
List Price: $39.95 eBook price: $36.99
Strategic Marketing Management ePub (Adobe DRM) download by Colin Gilligan
Routledge, August 2012
ISBN: 9781136362514
EAN:  9781136362514
ePub (Adobe DRM)
List Price: $76.95 eBook price: $71.99
Strategic Marketing Management PDF (Adobe DRM) download by Colin Gilligan
Routledge, August 2012
ISBN: 9781136362521
EAN:  9781136362521
PDF (Adobe DRM)
List Price: $76.95 eBook price: $71.99
Other books by Colin Gilligan
Strategic Marketing Planning ePub (Adobe DRM) download by Colin Gilligan
Strategic Marketing Planning
Colin Gilligan & Richard M. S. Wilson & Richard M.S. M. S. Wilson
Routledge, May 2012
ISBN: 9780750622462
Format: ePub
List Price: $50.95 Our price: $47.99