Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues ePub (Adobe DRM) download by Joseph A Klein

Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

Routledge
Publication date: January 2015
ISBN: 9781317459286
Digital Book format: ePub (Adobe DRM)

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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