Superior Customer Value in the New Economy: Concepts and Cases, Second Edition PDF (Adobe DRM) download by William C. Johnson

Superior Customer Value in the New Economy: Concepts and Cases, Second Edition

CRC Press
Publication date: June 2004
ISBN: 9780203501498
Digital Book format: PDF (Adobe DRM)

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This text uses an integrated marketing management perspective to explain how to blend the delivery of service and quality together with pricing strategies to maximize the value proposition.
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