Technology, Business and the Market: From R&D to Desirable Products ePub (Adobe DRM) download by John S Dr Sheldrake

Technology, Business and the Market: From R&D to Desirable Products

Routledge
Publication date: March 2016
ISBN: 9781317046295
Digital Book format: ePub (Adobe DRM)

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Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed to produce desirable products. John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and then how these developments lead to the creation of successful products. Using case studies examining the impact of new materials, techniques and technologies, this book explores the linkages between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing.
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Technology, Business and the Market: From R&D to Desirable Products ePub (Adobe DRM) download by John S Dr Sheldrake
Routledge, March 2016
ISBN: 9781317046295
EAN:  9781317046295
ePub (Adobe DRM)
List Price: $94.00 eBook price: $86.99
Technology, Business and the Market: From R&D to Desirable Products PDF (Adobe DRM) download by John S Dr Sheldrake
Routledge, March 2016
ISBN: 9781317046301
EAN:  9781317046301
PDF (Adobe DRM)
List Price: $94.00 eBook price: $86.99