The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising PDF (Adobe DRM) download by Erik Du Plessis

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Kogan Page
Publication date: August 2008
ISBN: 9780749445782
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$35.00
Our price:
$31.99

You save: $3.01 (9%)
Research by Erik du Plessis has helped show that the strongest factor predicting an advertisement's success is how much the ad is liked. In The Advertised Mind, du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He explores what "ad-liking" really means and suggests how this emerging paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spending.
Please sign in to review this product.
Format:
Devices:
The Advertised Mind PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
3271 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.