The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World PDF (Adobe DRM) download by Pat Esgate

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

FT Press
Publication date: June 2013
ISBN: 9780133092400
Digital Book format: PDF (Adobe DRM)

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Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast…make your experiences wannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market all forms of entertainment.
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The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World PDF (Adobe DRM) download by Pat Esgate
FT Press, June 2013
ISBN: 9780133092400
EAN:  9780133092400
PDF (Adobe DRM)
List Price: $46.99 eBook price: $44.99
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World ePub (Adobe DRM) download by Pat Esgate
FT Press, July 2013
ISBN: 9780133092301
EAN:  9780133092301
ePub (Adobe DRM)
List Price: $46.99 eBook price: $44.99
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