The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff PDF (Adobe DRM) download by Clara Shih

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Prentice Hall
Publication date: March 2009
ISBN: 9780137153183
Digital Book format: PDF (Adobe DRM)

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Every decade since the advent of computing there has been a disruptive innovation that fundamentally transforms business: mainframe computing in the 1970s, the PC in the 1980s, and the Internet in the 1990s. Online social networks - such as Facebook, LinkedIn, and MySpace - are this decade's revolution, and will forever change the way you market, sell, and innovate.


The Facebook Era is here, and whether you're in sales, marketing, business development, HR, or another role, online social networks will completely transform the way you run your business. More than ever, organizations will function, fail, or prosper based on the relationships and social capital between its customers, partners, vendors, employees, and executives. Leaders who can understand, navigate, and take advantage of this new socially networked world will gain a tremendous competitive advantage. This book explores the phenomenon of enterprise social networking and the steps everyone from the CEO down to the entry-level information worker must take to win in the Facebook Era.


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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff PDF (Adobe DRM) download by Clara Shih
Prentice Hall, March 2009
ISBN: 9780137153183
EAN:  9780137153183
PDF (Adobe DRM)
List Price: $19.99 eBook price: $15.99
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff ePub (Adobe DRM) download by Clara Shih
Addison Wesley Professional, March 2009
ISBN: 9780137153169
EAN:  9780137153169
ePub (Adobe DRM)
List Price: $19.99 eBook price: $15.99
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