The Four Pillars of Profit-Driven Marketing, How to Maximize Creativity, Accountability, and ROI ePub (Adobe DRM) download by Edward Landry

The Four Pillars of Profit-Driven Marketing, How to Maximize Creativity, Accountability, and ROI

Cram101
Publication date: July 2016
ISBN: 9781497043428
Digital Book format: ePub (Adobe DRM)

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Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical.

The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to:

  • Understand, classify, and choose Analytics
  • Put the analytics to work with the right decision-support Systems & Tools
  • Establish Processes that integrate the analytics and tools into operations
  • Use Organizational Alignment to assure company-wide acceptance and execution of the system

To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company.

By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

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The Four Pillars of Profit-Driven Marketing:  How to Maximize Creativity, Accountability, and ROI PDF (Adobe DRM) download by Edward Landry
McGraw-Hill, December 2008
ISBN: 9780071615068
EAN:  9785551979968
PDF (Adobe DRM)
List Price: $40.00 eBook price: $35.99
The Four Pillars of Profit-Driven Marketing:  How to Maximize Creativity, Accountability, and ROI ePub (Adobe DRM) download by Edward Landry
McGraw-Hill, June 2009
ISBN: 9780071615068
EAN:  9787770728297
ePub (Adobe DRM)
List Price: $40.00 eBook price: $35.99
The Four Pillars of Profit-Driven Marketing, How to Maximize Creativity, Accountability, and ROI ePub (Adobe DRM) download by Edward Landry
Cram101, July 2016
ISBN: 9781497043428
EAN:  9781497043428
ePub (Adobe DRM)
List Price: $21.95 eBook price: $19.99