The Growth Director's Secret: Why Businesses Struggle to Grow - And What You Can Do to Change It ePub (Adobe DRM) download by Andrew Brent

The Growth Director's Secret: Why Businesses Struggle to Grow - And What You Can Do to Change It

Bloomsbury Business
Publication date: January 2017
ISBN: 9781472936318
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$23.99
Our price:
$22.99

You save: $1.00 (4%)
Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations.

Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth.

The book challenges much current commercial and marketing thinking, and introduces important new ideas such as:

¿ The Big Growth Mistake that almost all companies make;
¿ Shopping on Auto-pilot;
¿ the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and
¿ Marketing at Open Minds - a challenging new way to think about building growth-orientated marketing plans.

The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.
Please sign in to review this product.
Devices:
The Growth Director's Secret: Why Businesses Struggle to Grow - And What You Can Do to Change It ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
1447 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.
The Growth Director's Secret: Why Businesses Struggle to Grow - And What You Can Do to Change It ePub (Adobe DRM) download by Andrew Brent
Bloomsbury Business, January 2017
ISBN: 9781472936318
EAN:  9781472936318
ePub (Adobe DRM)
List Price: $23.99 eBook price: $22.99
The Growth Director’s Secret: Why Businesses Struggle to Grow – And What You Can Do to Change It PDF (Adobe DRM) download by Andrew Brent
Bloomsbury Business, January 2017
ISBN: 9781472936301
EAN:  9781472936301
PDF (Adobe DRM)
List Price: $24.99 eBook price: $23.99