The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct ePub (Adobe DRM) download by Francis Cholle

The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

Jossey-Bass
Publication date: September 2011
ISBN: 9781118119099
Digital Book format: ePub (Adobe DRM)

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A dynamic new way to understand intuition, already implemented around the world at top companies and business schools

Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct.

  • Explores the tension between linear efficiency and random play, and the synergy between reason and instinct
  • Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence
  • Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry

The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct ePub (Adobe DRM) download by Francis Cholle
Jossey-Bass, September 2011
ISBN: 9781118119099
EAN:  9781118119099
ePub (Adobe DRM)
List Price: $19.99 eBook price: $18.99
The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct PDF (Adobe DRM) download by Francis Cholle
Jossey-Bass, September 2011
ISBN: 9781118119082
EAN:  9781118119082
PDF (Adobe DRM)
List Price: $19.99 eBook price: $18.99